Gamma is a statistics-first research house with its own field force across the MENAP region. We design the measurement, walk the ground to collect the data, and run the analysis, so the numbers you present are numbers you can defend.
One brief, one partner, full MENAP reach. Fieldwork runs in English, Arabic and the local languages and dialects of every market we cover; deliverables come back in your templates, your timelines, your quality bar. From Cairo to Karachi without managing five vendors.
Capacity when projects stack up. Trained interviewers, CATI seats and a data processing bench you book by the project, and it works like your own team, not a subcontractor you babysit.
A price check, a shelf audit, a fast read on one question. Scoped in a day, fielded in days, reported in plain language. No retainers, no full-service machinery, just the answer.
Face-to-face interviews, store observations, product testing and in-home usage tests, executed by trained teams across MENAP.
Computer-assisted telephone interviewing with real-time monitoring. NPS, CSAT and concept testing at scale.
Coding, tabulation, statistical analysis and reporting in SPSS, R and Python. Dashboards when numbers need to move.
Custom data collection apps with GPS and multimedia capture, survey platforms, and real-time visualization built around your study.
Retail measurement is where Gamma built its reputation. Store observation programs covering share of shelf, numeric distribution, availability, pricing and competitor activity, run continuously for major FMCG brands across traditional and modern trade.
Every study runs through a statistics team, not just a tabulation script. Significance testing as a habit, weighting done properly, and findings written so a decision-maker can act on them. SPSS, R and Python under the hood; plain language on top.
Research delivered for leading brands in FMCG, telecom, banking and international development.
Tell us what you need to know and where. We reply within one business day.